Thanks to Volusion for this list. I would suggest there is great info here even if your site isn't an online store.

The Ten Biggest Do’s and Don’ts of Ecommerce

Whether you’re an ecommerce novice or a seasoned pro, you’ve likely heard hundreds of tidbits to
help you sell more. And while having a plethora of information is often a good thing, it can be hard to sift through the clutter and find the most fundamental pieces of advice to boost your success.

That’s why we made this quick and easy resource: to boil everything down to the most important
aspects of online selling. Take a look at these simple, yet critical ideas to keep at the basis of your ecommerce strategy:

1) DO: Plan Ahead
2) DON'T: Expect over night success
3) DO: Pick the right eCommerce solution for the long haul
4) DON'T: Dismiss the details
5) DO: Consider design and branding every step of the way
6) DON'T: Ignore customer service
7) DO: Make your website the ultimate sales tool
8) DON'T: Forget to keep your site fresh
9) DO: Target your marketing efforts
10) DON'T: Try to do everything at once

Keep this list of do’s and don’ts handy as you continue expanding your online presence. While some of them may seem obvious, it’s important to keep them in mind, no matter how much experience you have. Remember: keep it simple to get it done!

Those are the points - read the full article here: http://www.volusion.com/a1/pdfs/ecommerce-dos-and-donts.pdf

A big shout out to JoJo from Vampirewear.com for sharing this piece. 

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